Abstract
The article considers the possibilities of using electronic maps Google Maps, Apple Maps, and Yandex as key sources for searching and identifying geographical objects. In the era of digitalization, GIS technologies have become the most important tool for the study of toponyms. The purpose of the work is to identify and study the toponymy of Almaty by using a new approach, which is a popular and practical 2GIS electronic map. There are given the main results of the toponomination study which are characterizing their semantics and cultural components. The types of toponyms in Almaty were identified as oronyms, hydronyms, drimonims, urbanonyms, and symbolization, which is one of the ways to enrich the toponymic stock, is presented in detail. Toponymy-symbols serve as a substitution of names based on associations and references with stylized and figurative expressions. Among them, name-landmarks, name-classifiers, name-phytonyms, name-zoonyms, name-ideologemes, name-culturogems, and others have been selected.