Abstract
The present study aims to identify the gender characteristics of professional orientations and strategies for building a professional career by young professionals. Based on sociological data, the author examines the main ways and features of youth employment according to the chosen profession. Informal employment channels through acquaintances and social networking are more effective than formal. Young women are more likely to face barriers to employment due to a lack of practical work skills and length of service. Young men more often point to the lack of demand for their profession in the labor market and are more oriented on financial standing. Received: 26 July 2021 / Accepted: 12 February 2022 / Published: 5 March 2022