Abstract
At present, one of the most important areas for improving management at the enterprise is the use of a mechanism adapted to modern conditions for assessing production and economic potential, which makes it possible to make an accurate diagnosis of the state of the enterprise's economy, to compare potential opportunities with real economic activity, and to choose directions for the further development of enterprises depending on predicted market conditions.In modern economic conditions, with the complete independence of economic entities and the growing role of resources, the goal of each organization is the optimal formation of the resource base.The principle of the current agricultural organization assumes a continuity of activity, which can be ensured by the presence and steady growth of the enterprise's potential.At present, one of the urgent problems not yet sufficiently developed in the theory and practice of the agrarian economy is the problem of quantifying the production and economic potential, analyzing the effectiveness of its use and practical application in the economic regulation of industrial production, in particular in the dairy industry.This article discusses the analysis of the capacity of the Kazakhstani dairy market, indicators of export and import of dairy products, which showed that it has potential growth reserves in terms of consumption and production.But the functioning of domestic milk processing enterprises is connected both with the long-standing problems of the industry, aggravated during the crisis, and with the current financial, sales problems that arise in the conditions of the Customs Union.