Abstract
Organizational technics for developing the leadership potential of students in self-government has been a topic of debate in recent times. The article aims to describe ways to allow students to develop creative initiatives in self-government, responsibility and professionalism, independence and social activity. Trends have been defined for improving pedagogical forms and methods of work with students. Develop leadership potential in student self-governance. Improvement of research, cultural, educational, athletic, information and communication skills within student union, which allows young people to develop their professional competencies. Leadership skills require active and professional self-management and self-improvement. A communication culture develops as a result of student autonomy and the manifestation of leadership potential. The authors argue that students, as active participants in the university’s public life, develop their leadership potential by participating in the formation of traditions. Quality preparation of students for a future professional career is possible only if the leadership potential of professional responsibility is developed. Keywords: communication culture; free will; leadership potential; self-government; self-improvement; оrganisational technics