The economic drivers of media clusters

Marlen Komorowski, Máté Miklós Fodor

2020

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DOI 10.1386/macp_00031_1
Data confidence 70 medium
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Abstract

There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.