Abstract
Context: The role of services, provided by pharmaceutical organizations for visitors, increases every year. Aim: The main purpose of the article is to form and develop communicative competence in the process of continuous professional training in the sphere of communication of the pharmacist. Settings and Design: The quality of the pharmaceutical service depends on where, how, and by whom it was provided. In other words, the quality of the pharmaceutical service depends largely on the personality of the pharmacist and the circumstances in which it takes place. Materials and Methods: The study considers general principles of effective communication between pharmacists and consumers of pharmaceutical services, colleagues, doctors, and other medical workers. Results: This article presents the basic concepts of communication, its process, and communicative competence in pharmacy. Conclusion: Properly organized pharmaceutical activities and professional staff who possess communication skills are an indispensable condition for effective work of the pharmaceutical organization.