Abstract
The purpose of the present study is to examine the role of policy implementation and intellectual capital dynamics in the processes of achieving sustainable competitive advantage in higher education institutions in Kazakhstan. The study combines bibliometric analysis and systematic review covering publications from the Web of Science and Scopus databases between 2011 and 2025. Inclusion and exclusion criteria were defined using the PRISMA flow; data from 145 studies were analyzed using keyword and co-citation maps using VOSviewer, and thematized using qualitative content analysis. The findings indicate that publication and citation trends are increasing, production is largely concentrated in articles, and visibility is clustered at specific research universities. Features such as "internationalization," "quality assurance," "digital transformation," and "global rankings" are centralized within thematic networks. Bologna alignment, accreditation, academic autonomy, and performance-based funding practices are observed to strengthen institutional capacity, while ranking-focused incentives can increase short-termism. Within the intellectual capital dimension, human capital (faculty competencies, early career support, graduate employment), structural capital (digitalization, AI, governance, and innovation systems), and relational capital (university-industry collaboration, regional partnerships) stand out as the primary determinants of competitive advantage. Triangulation of local databases with internal, qualitative data, ethical and metric balance, and strengthening of regional collaborations are recommended for future studies.