Abstract
The purpose of this article is to investigate the influence of film frame on the perception and interpretation of meaning by viewers on the screen. The author attempts to analyze the role of frame in cinematography to shape meaning and emotionally affect the audience. Shedding light on the technical and aesthetic aspects of cinematographic art, such as the selection of angles, frame composition, lighting, and other elements, influences the perception and interpretation of the plot, creating profound and memorable visual images. This work explores how the frame is a crucial instrument in constructing meaning in cinema and significantly influences the viewer's perception of the cinematographic work. The main directions and ideas of the research include: Examining specific filming techniques such as framing, composition, lighting, colour palette, and shooting techniques, and their influence on conveying meaning and emotional charge of scenes and analyzing how specific filming techniques can affect the viewer's emotional state and their perception of events or characters; Investigating the ability of the frame to convey information through symbolism, associations, metaphors, and other hidden and indirect means; Studying how the choice of frames and visual techniques influences the interpretation of meaning, character development, and plot progression; Analyzing the role and importance of film frame in shaping the meaning of a film and providing readers with a deeper understanding of the impact of visual aspects on the perception and interpretation of the movie.