Abstract
Today's market moves from product sale to service sale in many areas. This is often a win-win situation for both companies and their customers. Companies may increase their profit by increasing the efficiency of their products, whereas the customers do not deal with the operational hassles, such as maintenance or repair of the assets. The service base approach affects not only the provider and the customers but also other players within the chain like manufacturers of devices that use the utilities. Thus, the shift from product-based utility provision to a service-based one has the potential to create a greater impact on reaching sustainable and eco-friendly solutions. This paper suggests and discusses a new idea of result-oriented service-based utility provision with its opportunities and challenges. This suggested approach offers a radical shift in the responsibility of implementing relevant energy efficiency measures of assets from end users to the providers.