Abstract
Small and medium enterprises (SMEs) in Kazakhstan can become a system-forming factor in economic diversification in the context of ESG development. Responsible business requires the responsible attitude of business entities in all those affected by its activities. The introduction of ESG principles into the activities of S&MSB will ensure long-term profitability, improve the image of organizations, and ensure both the sustainability of the company itself and the sustainability of the development of a socio-economic system of a higher order. The formation and implementation of public non-financial indicators for business entities will make it possible to intensify efforts to promote the ESG agenda in transformative business conditions. The goal is to study the problems of promoting the ESG agenda for SMEs in the Republic of Kazakhstan and systematize non-financial indicators that promote responsible business conduct. Research methods - deconstruction, analysis, synthesis, description, comparison, survey. Conclusions are drawn about the need for legislative regulation, the formation of non-financial reporting, and the use of tax incentives for those business entities that follow ESG principles. Legislative regulation is aimed at creating publicity and openness in the presentation of non-financial reporting data. Criteria for monitoring non-financial reporting are proposed, covering the environmental, social, and managerial profile of the entrepreneur. The results obtained can be used by SMEs, higher education, the public, and government authorities.