Abstract
The work describes various manifestations of ageism, including stereotypes, prejudice, discrimination and marginalization. As a social phenomenon, ageism can have serious negative consequences for both individuals and society as a whole, including low self-esteem, social isolation and limited opportunities for older people. The study highlights the importance of fighting ageism and calls for understanding and respect for people of all ages. The study also reveals the presence of ageism on the Internet and emphasizes the need to identify and eliminate it in the digital environment, including websites, social platforms and advertising. Online ageism can take many forms, and the fight against it requires attention to stereotypes and bias on digital platforms and contributes to the fact that each age group is a society that is valued and respected, emphasizing the importance of respect for age.