Abstract
The article reveals the importance of studying the formulaic style in the oral epic culture of Kazakh (Turkic) zhyrau of the 15-18th centuries. The purpose of the article is to identify the specificity of the formulaic language and the style of the epic tradition of these singers, as well as to show the degree of their knowledge, based on the principles of oral theory by M. Parry and A. Lord and their followers. Zhyrau are singers of the times of the Golden Horde and the foundation of the Kazakh Khanate. In the analysis of the ancient forms of their epic thinking; the genesis of genres, principles of performance and transmission of tradition, formulaic style plays a major role. The method of discourse analysis, system review, referencing, comparative analysis, and the methods of previous researchers were applied in the study. The novelty is that the formulaic style was first studied on the oral material of the zhyrau dated the 15-18th centuries, where stable units are represented by a formula – the basis of the epic style and an important means of the singer’s oral-style technique. The theoretical significance of the article and its relevance, is based on a broad discussion of oral theory, and at the same time on its effectiveness and efficiency in studying the Kazakh (Turkic) epic tradition. The practical value of the research gives its results in the analysis of language and style, the distinction of styles and genres of zhyrau from other bearers of Turkic poetic culture. The Parry-Lord formulaic grammar can be applied both for the study of Turkic languages and to the quality of artistic translation.