Abstract
Kazakhstan has excellent nature and tourist resources, with their reasonable use, it is possible to increase profitability, study and evaluate the tourist potential of the regions, and determine their capabilities. Today, the number of visitors to Alakol lake as an object of domestic touristic destination interest has increased, one of the main factors of which is the favorable geographical location, the cross-border zone with China, and the significant impact of the lake on human health. It is necessary to study the basin of Lake Alakol in Urdzhar district of East Kazakhstan region and Alakol district of Almaty region. A functional assessment of the recreational use of lakes in the Alakol Lake basin was carried out according to to a well-known methodology. Its essence is to determine the recreational potential based on an assessment of the possibility of developing various types of recreational activities. In order to increase the tourist and recreational potential of the Alakol lake Basin region, recommendations were made to repair the road system; develop cross-border tourism with China; monitor the environmental situation, organize landfills for solid and liquid household waste, and clean the beach, etc. It is possible to develop the Alakol resort area by providing high-quality infrastructure and finding ways to solve problems related to their development, and scientific research is needed to properly use the tourist and recreational potential.