Abstract
The Technological Innovation Systems (TIS) framework has become popular for analyzing innovation dynamics and as a systematic approach to understanding the development of new technologies. This paper aims to identify the main drivers and issues faced by EdTech startups and the entrepreneurs’ innovation role within Kazakhstan’s entrepreneurial ecosystem using the TIS framework, but from the role of the entrepreneur as the main actor, as opposed to systems. This study offers relevant information for new entrepreneurs in the EdTech field aiming for similar goals and potentially facing similar challenges faced by current entrepreneurs in that country. Data were collected from an online survey and semi-structured interviews using a quasi-quantitative and qualitative approach. The main research findings include identifying critical categories of risks and success indicators for Kazakhstan’s EdTech startup entrepreneurs, including the ability to attract foreign and local investments, risk management, monetization strategies, developing trends, and government support. A total of 30 companies were analyzed, with findings suggesting that the quality of the entrepreneurial ecosystem reflects the level of economic development.