Abstract
The development of the region’s economy and social sphere is promoted by the effective functioning of public transport, which contributes to the reduction of traffic jams as a result of the reduced use of personal vehicles; solving the problem of parking spaces in city centers; and reducing emissions of pollutants into the atmosphere. To find out the prospects of plans to introduce mechanisms of economic stimulation of the influx of the population in public transport, it is important to conduct research on the attitude of residents of large Russian cities to the possibility of abandoning the use of private cars as the main means of transportation in their municipalities. The purpose of the study is to develop recommendations to address the reasons that may make urban residents want to own and use private cars for their movements and to popularize the idea of using public transport services by urban residents. During the study a number of hypotheses were formulated, the confirmation or non-confirmation of which was checked in the analysis of the results of the sociological survey with the help of two- and three-dimensional tables. The practical significance of the study lies in the fact that the developed recommendations to popularize the idea of using public transport services by city residents can be used by local authorities.