Abstract
The paper is aimed at describing the convergent effect of the interaction of several linguistic consciousness sense-forming channels, when their joint nonlinear impact significantly exceeds the total potential of individual elements of discursive activity. The texts of Russian Chernozem region writers are studied. The novelty of the research is that the role of the conjugate work of creative and receptive minds forming the two levels of autochthonous text-generating discourse (immanent and representative) is revealed and evaluated. It is proved that the efficient mechanism of autochthonous text generation is the synergy of the discursive-modus concept - the phenomenon of nonlinear discursive activity. The idea is substantiated that immersion in the synergistic architectonics of the discursive-modus concept opens the way to understanding the playful origin of the author's linguistic consciousness: his abilities through the system of content (aesthetic, modal, expressive, etc.) and formal linguistic means to embody the strategic vision in a unique, non-trivial and creative way. The paper proposes a compromise solution to distinguish between the synergy of averbal (naive, trivial, folk concepts that have not yet undergone the processes of linguocreative semiosis) and verbal (linguistic) concepts. This served as the platform for applying a linguo-epistemic approach to regional literary concept which allows to implement the convergent synergy of two types of concepts, thereby contributing to understanding the literary discourse as the cognitive basis of text generation process.