Abstract
As the mass media penetrates social life increasingly, the area of social studies with the focus on the popular culture is becoming increasingly an interesting field for academical studies. In Turkey, popular culture products have increased in occurance, to the wide masses as an entertainment element occupying their whole lives than a directly engaged cultural output. Particularly after the privatization of the broadcasting industry, many television stations actualized the theme by focusing on programming of heavily popular cultural content. These reasons have made the overlapping areas of media and popular culture a worthwhile academical field of study. This study is focused on celebrity contests on television in particular and on popular culture in general. Because popular culture is emitted through the media and is consumed by individuals, the object of this study is to deliver an answer why -as typical popular culture products- celebrity contests are so much in demand among audiences in Turkey. The study is basically divided into three sections. The first section introduces the relation of the media and culture while the second section evaluates the relationship of popular culture and the media. The last section explains the methodological aspects used in the study. The sample of the study is selected from Konya and consists of 939 people. In the study various hypotheses have been tested on the relationship of media and popular culture.