Abstract
Purpose The purpose of this paper is to investigate the impact of the value of diversity in business in Kazakhstan, analysing the possible opportunities, benefits and, if any, negatives or downsides for companies that diversity can bring. Design/methodology/approach Focus groups and interviews. Findings The position of women and minorities were uncovered. The findings also show how open are the Kazakhstani people to foreigners and to what extent are foreigners accepted in Kazakhstan. Research limitations/implications Though supplemented with interviews, more focus groups may be applied. The study has been limited to Almaty, the most diverse city in Kazakhstan. Perhaps it would have different results if it had been conducted in other major cities. Practical implications Allows a survey of the possible opportunities/benefits and threats/costs of diversity that may be reaped by the Republic of Kazakhstan. Originality/value Provides continuing perspectives on the issue of diversity, which is one of the globalisation impacts or waves affecting organizations.