Abstract
The article examines current trends in improving management processes in organizations due to the development of digital technologies, globalization and changing competitive environment. Special attention is paid to the implementation of digital solutions (ERP, CRM, artificial intelligence, big data), flexible management methods (agile, lean) and the integration of ESG principles into corporate governance. An analysis of the practices of leading companies (Google, Amazon, Tesla) revealed the key factors of successful management, including adaptability, customer orientation, the use of a data-driven approach and a corporate culture of innovation. The article uses methods of comparative analysis, case studies, as well as qualitative and quantitative research based on an analysis of the practices of leading companies such as Google, Amazon and Tesla. The data on the introduction of digital technologies and flexible management methods were used. Recommendations have been developed to improve the efficiency of business processes, including automation, flexibility of organizational structures and the development of employee competencies. The conclusions presented in the article can be useful for heads of organizations, business analysts and researchers in the field of management.