Abstract
The relevance of this study is determined by the need to form sustainable physical activity among students in the context of the transformation of the educational environment and the increasing role of digital and hybrid forms of learning. The aim of the study is to provide a theoretical justification and analysis of the formation of motivation for students’ systematic physical activity in the conditions of the transformation of the university’s educational environment. The research methodology is based on the integrated use of questionnaire surveys, the self-determination scale, physical activity satisfaction questionnaires, observation of digital activity, and analysis of class attendance. The scientific novelty of the work lies in the integration of motivational, environmental, and social factors to identify patterns in the formation of students’ autonomous motivation in a transformed educational environment. As a result of the study, it was found that students’ sustainable physical activity is determined by a combination of autonomous motivation, the form of the educational environment, and social support, including team formats and digital tools. The main conclusions of the study confirm the significance of a comprehensive approach to designing educational and digital interventions aimed at increasing student engagement and developing sustainable physical activity.