Abstract
This article analyzes the interrelationship between tourism and creative industries within the structure of contemporary scientific discourse. The study is based on a dataset of 665 publications indexed in the scientometric database Web of Science Core Collection. The sample was formed by sequentially selecting publications according to a developed search strategy, verifying their content relevance, and subsequently normalizing the bibliographic data. The analysis was conducted using scientometric mapping tools, which allow us to trace not only the dynamics of research interest but also the internal configuration of thematic connections. The study examines changes in publication activity, the distribution of works across subject areas, the structure of key concepts, and the patterns of their co-occurrence in scientific literature. The analysis shows that research on tourism and the creative industries emerges at the intersection of several academic fields and does not constitute a fully consolidated research space. The most common categories retain a central position in the system of scientific connections but are characterized by a relatively low degree of internal connectivity. At the same time, certain specialized fields demonstrate a more stable conceptual structure, while remaining relatively isolated from the general research landscape. There is a gradual shift in research focus from general issues of the interaction between tourism and creative industries toward more specific topics related to the tourist experience, territorial development, cultural policy, creative cities, and destination management. The development of this field of study occurs primarily through the layering of new thematic directions onto an already established conceptual core, which leads not to the replacement of existing research approaches but to a more complex system of connections between them.