Abstract
The article presents an analysis of the dynamics of the hospitality industry in the Zhetysu region based on official statistical data for 2023–2025. The aim of the study is to assess the impact of regional factors on the sustainability and economic performance of the industry in the context of growing domestic tourist flows. The methodological basis consists of time series analysis, correlation analysis, trend extrapolation, and the formation of a composite development index that combines tourism, infrastructure, and economic indicators. The empirical basis of the study is formed on the data of the National Statistics Bureau of the Republic of Kazakhstan. The results show a steady positive trend in key indicators and a high correlation between tourist flow, the number of bed-days provided and the volume of services rendered, which indicates the demand-oriented and infrastructure-dependent nature of the industry’s development. Forecasts confirm that the upward trend will continue in the short term. The practical significance of the study lies in the possibility of using the conclusions obtained in the development of regional programmes for the development of tourism and the hospitality industry, taking into account the principles of sustainable management.