Abstract
In the context of modern globalization, ensuring the socioeconomic development of rural areas is a pressing issue. Agriculture plays a vital role in our country’s economy, but limited sources of income in rural areas due to the small number of enterprises, underdeveloped infrastructure, and intensified migration are becoming increasingly pressing. Therefore, the development of agritourism can become an important tool for diversifying services provided in rural areas and increasing the efficiency of the tourism industry and tourist flow. This article examines the current state of agritourism development in Kazakhstan, its impact on tourism infrastructure and the increase in tourist numbers, as well as the potential for regional socioeconomic development. The objective of the study is to identify factors through a comparative analysis of the current state of agritourism development, production, activity, and product competitiveness, and to propose ways to optimize them. The results demonstrate that effectively organized agritourism contributes to the diversification of the country’s tourism sector, the socioeconomic development of rural areas, and the support of sustainable tourism. This article presents essential recommendations for regional scientific plans and development processes, based on the need for and ways to systematically develop agritourism at a sufficient level, its effectiveness in increasing tourist flow to the regions, and the importance of the necessary infrastructure and investment mechanisms. Studying the significance of agritourism for our country is essential for ensuring sustainable regional development, reviving domestic tourism, and enhancing the competitiveness of combined agritourism activities.