Abstract
The article is devoted to the study of the investment attractiveness of the regions of Kazakhstan in the context of their socio-economic development and integration into global economic processes. The key factors influencing investment decision-making are considered, including the institutional environment, the level of infrastructural development and the sustainability of regional economies. The authors emphasize the importance of a balance between government regulation and market mechanisms in creating a favorable investment climate. Analyzing regional differences, the article reveals the internal and external determinants that promote or hinder the inflow of investments. Special attention is paid to the dynamics of changes in investment activity and its dependence on political and economic stability. The theoretical basis of the research is based on modern approaches to territorial development and assessment of investment potential.