Abstract
The article is devoted to the study of the reading portrait of a modern student in the context of digitalization and changes in educational practices. Based on the empirical analysis of students' preferences and motivation in choosing literature, key trends influencing their reading activity are identified. The main focus is on the influence of digital technologies on the format and content of reading, as well as on the role of literature in the educational process. The study showed that students continue to focus on practical and educational reading, but retain an interest in fiction as a source of cultural and personal growth. Particular attention is paid to reading academic texts and the problems that students face in the process of mastering complex information. The need to develop conscious reading skills, critical thinking and information literacy is emphasized. The article discusses strategies for increasing interest in reading and ways to adapt the educational process to new realities so that reading remains an important tool for self-development and professional growth.