Abstract
The article examines the traditional Kazakh patchwork technique, quraq,as a tool for implementing the concept of Zero Waste Design within the contemporary fashion and textile industry of Kazakhstan. The study highlights the potential of transforming ethnocultural heritage into an effective method of waste-free production. Ecological, economic, and socio-cultural challenges of applying quraqin the context of sustainable development are analyzed. The findings demonstrate that quraqis not merely a decorative practice but a fully developed technological model of circular design, enabling the minimization of textile waste and the creation of unique, authentic products.The research employed comparative analysis, experimental design methodology, mathematical modeling of cutting patterns, and visual-morphological analysis. The results show that quraq construction algorithms fully comply with zero-waste cutting principles, and template schemes suitable for automated cutting have been developed. Core technologies for producing quraq modules were systematized, and a comparative analysis of conventional garment production and eco-production based on quraq technology was conducted. In addition, a classification of quraq techniques according to their industrial and artisanal applications was proposed. The study substantiates the scientificvalue of quraq as an authentic circular design approach and provides practical recommendations for integrating zero-waste technologies into modern textile and apparel production in Kazakhstan.