Abstract
The article examines the issue of developing a physics textbook based on dynamic images and interactive models of augmented reality intended for teaching physics. The purpose of the study is to propose a modern textbook model that enables students to learn physical phenomena and laws in a visual, clear, and interactive way, as well as to determine its effectiveness in the educational process. The research methods included a theoretical analysis of scientific works devoted to the application of augmented reality technologies in education, the design of the textbook’s content structure, pedagogical observation, comparative analysis, and statistical processing of learning outcomes. The main results of the study showed that dynamic images and interactive models based on augmented reality contribute to a deeper understanding of physical concepts, visual perception of complex learning material, increased student interest in the subject, and improved quality of knowledge. The scientific novelty of the study is characterized by the improvement of teaching methodology through supplementing the content of the physics textbook with tools of digital visualization and interactive modeling. The significance of the work lies in substantiating the pedagogical potential of the effective use of innovative digital resources in teaching physics, increasing students’ cognitive activity, and developing practical recommendations aimed at modernizing the educational process. In addition, the proposed textbook enables teachers to organize lesson content in a new way, explain practical tasks through visual models, and develop students’ independent learning skills.