Abstract
The article is devoted to the question of how the social network Instagram affects young people, and what feelings and emotions it causes. The topic is relevant, since, in the modern conditions of the transformation of society, the most mobile and dynamically reacting group is the youth. Social networks are very popular among young people, which largely form their communication culture. Social networks do not have an axiological orientation and attract the possibility of self-expression and virtual communication. The research topic is theoretically and practically significant, applicable not only in psychology but also in the modern education system, as well as in marketing and sales.The psychosemantic aspect of the perception of information from social networks by young people on the example of Instagram is relevant for consideration due to the need to identify the mechanisms of involvement of modern youth (millennials) in social networks, the need to minimize their negative impact and the formation of purposeful educational impact using social networks. The survey and empirical methods were used in the work