Abstract
The article deals with the formation of students ‘ creativity through the use of media resources in improving the quality of the educational process. The research work involves the identification of opportunities for the creativity formation of the future specialist of the psychological and pedagogical direction on the basis of problematic, structural levels of media education in the process of media perception. This question allows differentiating the data on the close relationship of media culture with the ratio of professionalism in the educational process: emotionality, intelligence, creativity through independent creative activity, worldview, aesthetic consciousness using the knowledge acquired in the process of studying traditional disciplines, and its improvement.The article considers the problem of implementing innovative educational technologies using media technologies in the university for the professional training of educational psychologists. In addition, specific ways of identifying the factors of using media-subject functions are proposed: therapeutic, compensatory, recreational, aesthetic, cognitive, informational, communicative, moral, and social.