Abstract
In Central Asia the European Union (EU) positions itself as a benign and gentle actor with no geopolitical intentions. But is this self-prescribed image of a ‘force for good’ shared by Central Asians? To answer this question, the article scrutinizes whether the EU is perceived as posing a threat to or offering an opportunity in Kazakhstan and Kyrgyzstan. Theoretically it is argued that the EU cannot unilaterally claim a certain role in the region; rather, perceptions held by Central Asians partly determine what kind of actor the EU can be and what kind of policies it can successfully implement. The article finds that opportunity/threat perceptions are highly issue specific. Depending on a particular issue area, the EU’s image may change from that of an opportunity to a threat, or vice versa. Yet, the opportunity aspect visibly prevails in both countries, which can be regarded as the EU’s comparative advantage vis-à-vis other actors in the region.