Abstract
The article discusses the role of social advertising in addressing gender inequality. The main ideaoftheinnovationsadoptedinthecountryisthatallmeasurestakenshouldbeaimedatsolvingsocialproblems.In addition, we see that in recent years, society has been talking more and more about social problems, whichleads to a significant increase in society. The article examines the main mechanisms of strategically importantaspects of the policy of the Republic of Kazakhstan aimed at the role of social advertising in solving genderproblems in modern society, as well as factors that play a decisive role in solving gender inequality in modernsociety. The relevance of the research topic is beyond doubt. The main aspects of the study were analyzed andconsideredbytheauthors.