Abstract
The conservative banking sector is undergoing transformation and reinvention in the era of digitalization. According to this, the purpose of the study is to analyze the dynamics of publications on digital banking, identify the main scientific directions, and develop recommendations for the further development of digital banking in Kazakhstan. The methodological approach is based on the use of bibliometric analysis using VOSviewer software and the Scopus database. The analyzed period covers from 2016 to 2025. The results of the bibliometric analysis allowed us to identify four key areas of research: technological, organizational, behavioral, and regulatory. It is around these areas that the central core of the scientific discourse on digital banking is being formed. Additionally, based on the results, several recommendations were proposed that would be effective in the digital transformation of Kazakhstan's banking sector. The practical significance of the research lies in the fact that its results can be used to determine the priorities for the development of banking and financial markets in various countries, as well as to assess the risks and consequences of integrating traditional banking models with digital technologies.