Abstract
In the context of modern globalization, the linguopoetic discourse of Ilyas Zhansugurov is regarded as an important spiritual and cognitive value that reflects the ethnocultural consciousness and linguistic worldview of the Kazakh people within the paradigm of preserving national identity and reviving historical and cultural integrity. The aim of the research is to systematize the lexical units used in the poetic discourse of Ilyas Zhansugurov from semantic and stylistic perspectives, to determine their artistic and aesthetic functions, and to reveal the interrelation between poetic language and ethnocultural cognition. The scientific and practical significance of the study lies in the applicability of its findings to the systematization of lexical and linguistic units of the Kazakh language, in uncovering ethnocultural meaning in literary texts, and in the comprehensive linguistic analysis of poetic discourse. The methodological foundation of the research includes linguistic and cognitive analysis aimed at identifying the semantic features of lexemes, as well as a lexicographic method based on dictionary sources. The analysis was conducted considering the contextual and cultural-cognitive characteristics of the units within I. Zhansugurov’s idiolect. As a result of the study, it was established that the poetic language of Ilyas Zhansugurov is rich in imagery and deeply embedded with national and cultural content. The poet’s idiolect is recognized as a complex semiotic structure that reflects the worldview, cognition, and aesthetic values of the Kazakh people. The value of the research lies in its contribution to revealing the artistic and aesthetic potential of poetic language and in characterizing national consciousness at the linguistic level.