Abstract
Scientific approaches to determining value and place of investment potential as opportunity to carry out investment activities usingregional economic resources are explored in article. Object of study is Turkestan region which was formed in 2018 with regional center in Turkestan. Article provides economic analysis of Turkestan region’s economy for period of 2020–2024 is fulfilled in article, growth of gross regional product, industry, agriculture, trade, and tourism is determined, low indicators in the social sphere and wages of employees are identified. Analysis of indicators of population employment by types of economic activity is conducted, employment structure is calculated, private conclusion about predominant population employment in sphere of trade, agriculture, education is made. Analysis of indicators of investment to fixed capital by districts of Turkestan region, structure of investment led to conclusion of uneven development of investment potential in number of regional districts. Using information of Regional Project Pool of Turkestan Region for 2025–2028, investment matrix was calculated for first time. It was concluded that investment potential of region is mainly aimed at creating industrial production and energy sector. Taking into account agricultural orientation of region, analysis of investment projects for development of agroindustrial complex of Turkestan Region for 2022–2028 was carried out, significant projects involving Chinese and Russian investors were identified. Recommendations have been made about AI using in agriculture. Investment potential of tourism manifests itself in Turkestan, and conclusion about comprehensive approach to using investment potential of Turkestan region and its impact on regional economy has been made.