Abstract
This article discusses the effectiveness of the teaching method for enriching the English vocabulary based on the use of multimedia technologies. The purpose of the study is to determine the influence of multimedia on the acquisition of lexical skills by university students. The students who participated in the experiment were divided into two groups, one group was taught in traditional ways and the other group through multimedia means. The results of the study showed that Multimedia is significantly effective in memorizing vocabulary, contextual understanding, and increasing motivation. Multimedia methods contribute to a deeper assimilation of lexical units through visual-audial materials. The article discusses the possibilities of introducing the method into the process of teaching English in higher educational institutions. The role of multimedia methods in improving the effectiveness of teaching English has been the focus of attention of many researchers in recent years. Multimedia learning is a learning method that combines text, audio, video, graphics, and interactive elements that organize the perception of knowledge into multimodal.