Abstract
Introduction. The primary objective of this study is to present a thorough examination of the political and ideological impact on Eastern sociopolitical thought of the national concept "Oyan, Qazaq!" which was developed by the Kazakh intelligentsia in the early 20th century. The research aims to uncover this idea's ideological continuity and connections to national revival processes, reformist trends, and anti-colonial spiritual and political movements by analysing its content and essence. Methods and Materials. By advocating for the awakening of national consciousness and promoting the pursuit of education, political awareness, and social justice, the concept of "Oyan, Qazaq!" helped to elevate public thought to a new qualitative level. In this sense, it is especially significant that this concept resonated with issues of freedom, independence, and civilisational development shared by the peoples of the East rather than being exclusive to Kazakh society. The study's goals include determining the social and historical conditions that led to the creation of the national concept "Oyan, Qazaq!" and comparing the work's ideological ties to reformist, enlightenment, and national liberation concepts in Eastern sociopolitical thought. Results. The study's findings show that the national concept "Oyan, Qazaq!" is the significant political and ideological phenomenon that gave Eastern countries' socio-political thought a spiritual boost and greatly aided in the development of national self-consciousness. Conclusion. This concept enables the identification of common values that are intended to overcome colonial dependence, pursue national statehood, and modernise society.