Abstract
Modern education is undergoing a phase of profound digital transformation, which is particularly acutely felt in the humanities. In this context, folklore—as an essential part of a people’s cultural memory—requires new, technologically informed forms of teaching. The aim of the present study was to conceptualise and determine methodologically grounded ways to integrate digital technologies into the process of studying folklore, allowing not only the preservation of its rich content but also enhancing its accessibility for contemporary learners. The study draws on an analysis of contemporary research and pedagogical practices from 2021–2025, encompassing both domestic and international experience. Particular attention is paid to solutions that organically combine traditional content with new educational formats. This approach allows one to consider digitalisation as a pedagogical enhancer rather than a substitute, i.e., as a tool for amplifying traditional forms of cultural transmission.The results demonstrate that the use of multimedia archives, interactive platforms, game-based technologies, digital storytelling, as well as tools of augmented and virtual reality, reshapes the instructional environment. These methods produce significant pedagogical effects, including enhanced engagement and perceptual enrichment.The practical significance of the research lies in the fact that the proposed approaches can serve as the basis for curricula, courses and digital educational resources, and can also be applied in teacher training. The scientific contribution of this work is the formation of a holistic concept of digital folklore teaching that can be adapted to different educational levels and cultural contexts.