Abstract
The article examines the language preferences of Kazakhstani users in the digital environment within the framework of the implementation of the state language policy of the Republic of Kazakhstan. It analyzes the specific features of linguistic communication in the online space, including practices of code-switching, language hybridization, and language choice in social media. The author concludes that the prerequisites of the current language situation are rooted in the historical context that had developed by the time of the collapse of the USSR. The research findings demonstrate a positive trend in the growth of Kazakh-language content within the media space, as well as an increasing number of internet users who prefer Kazakh in social media communication. The author concludes that there is a steady trend toward strengthening the position of the Kazakh language in the digital sphere, a development directly linked to state policy and the intensification of the ethnocultural identity of Kazakhstan’s citizens.