Abstract
The article presents a study on the effectiveness of integrating modern digital technologies into the teaching of general physics for IT students, based on the example of the International Information Technology University (IITU) in Almaty, Kazakhstan. Special attention is given to the use of blended learning technologies in combination with artificial intelligence–supported instructional tools and immersive solutions based on virtual reality [1]. The pedagogical approaches discussed include multimodal interactive materials, adaptive digital resources, automated generation of learning tasks, as well as the use of Virtual Reality (VR) headsets to visualize complex physical processes and enhance student engagement. The conducted analysis demonstrates that the combination of a VR environment, Artificial Intelligence (AI) tools, and elements of blended learning contributes to increased attention, improved understanding of abstract concepts, and the development of critical and logical thinking, confirming the promising potential of integrating these technologies into the university educational process [2].