STRATEGY FOR DIVERSIFICATION OF KAZAKHSTAN ENTERPRISES IN GLOBAL VALUE CHAINS

2023

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DOI 10.30890/2709-1783.2026-43-00-030
Data confidence 85 high
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Abstract

This study substantiates the need to adapt the marketing strategies of industrial enterprises in Kazakhstan to the conditions of geopolitical turbulence. In the context of the restructuring of global supply chains and the development of the Middle Corrido