Abstract
The relevance of the topic is beyond doubt. Thus, in recent years, there has been a growing interest in the development of entrepreneurial structures in the Republic of Kazakhstan, as this sector plays an important role in creating jobs, diversifying the country's economy and increasing its sustainability. The Abai region, which was recently formed, requires special attention to study. It is known that the region has historically had significant irregularities in the economic and cultural development of various regions. The study of business structures in the field of Abai allows us to identify potential growth points, as well as problems that need to be solved and prospects for its development. This makes this study important for developing strategies for the regional development of the region. In the context of the transformation of the regional economy, it is important to take into account the specifics of the region in order to create favorable conditions for business development and attracting investments. This article analyzes the current state of the business sector in the field of Abaya. The main focus is on analyzing the dynamics of small and medium-sized businesses, as well as identifying factors affecting their effectiveness and sustainability. The purpose of the article is to examine in detail the current state of entrepreneurial activity in the Abai region, the opportunities and threats faced by entrepreneurs, as well as to provide recommendations and a management model that can contribute to a more sustainable and efficient development of the region. The study analyzes the current state and development of business structures in the Abai region, as well as identifies key trends in their development.