Abstract
Today, the importance of intellectual property is increasing due to the development of technology and the increase in international trade. The European Union (EU), as an internationally recognized organization, pays special attention to the standardization of requirements for the protection of intellectual property rights and their adaptation to new market conditions. The article discusses the general characteristics and features of the legal regulation of intellectual property within the EU. The aim of the work is to analyze the results of the scientific and technical process in the EU member states and measures to improve the protection of intellectual property rights in order to strengthen their international competitiveness. It also analyzes the main reasons for the protection of intellectual property rights of the EU and the main directions of its activities, in particular, the convergence of national standards of protection. Special attention was paid to the analysis of the main tasks facing the EU legislation in the field of intellectual property protection and the fundamental documents of the policy in the field of copyright and related rights. At the same time, there is a link between the protection of intellectual property rights in the EU and the terms of the World Trade Organization (WTO) Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement). General scientific methods such as scientific abstraction, expert evaluation and structural analysis were used in the research. As part of the study, the authors establish that the experience of intellectual property rights protection among the EU member states is at a fairly high level, and conclude that it contributes to the active development of innovation in a number of countries.