Abstract
The article provides a comprehensive analysis of the formation and development of the tourism industry in the Saryagash district, which is considered a significant factor in the socio-economic development of the region. The impact of tourism activities on employment levels, the development of service infrastructure, and the formation of local budget revenues is assessed. Based on the analysis of official statistical data, the role of health and wellness tourism is substantiated as one of the key drivers of sustainable territorial development. A scenario-based approach is applied to identify possible development trajectories of the tourism cluster in the Saryagash district in the medium term, taking into account institutional, investment, and infrastructure conditions. Particular attention is paid to the importance of coordination between public authorities and private sector initiatives aimed at enhancing the competitiveness of the tourism industry and ensuring the fiscal sustainability of the region.