Abstract
This article presents a comparative analysis of sustainable tourism management models in Kazakhstan, with a particular focus on comparing the experience of the Turkestan region with other regions of the country. The study takes into account regional policy, infrastructure development, as well as environmental and social aspects, on the basis of which effective management strategies are proposed. The scientific novelty of the research lies in the systematic comparison of sustainable tourism management approaches across the regions of Kazakhstan and the formulation of specific recommendations for their improvement. The practical significance of the study is associated with the possibility of applying the obtained results by government authorities, tourism business entities, and local communities. The research employed statistical data analysis, comparative analysis, questionnaire surveys, and expert evaluation methods. The conclusion identifies key challenges in the development of regional tourism and proposes effective solutions to address them. The main objective of the article is to examine the sustainable tourism management model in the Turkestan region and to identify optimal development strategies through comparison with the practices of other regions of Kazakhstan. In addition, recommendations for the development of sustainable tourism are provided, taking into account environmental, economic, and social factors. The study applied the following methods: comparative analysis, which involved comparing management models of the Turkestan region with those of other regions.