Abstract
The article is devoted to the analysis of the processes of virgin lands and modem ways of preserving this memory in material, cultural and digital forms. The study shows how the official Soviet ideology, local practices and modern media resources form a multi-layered image of the virgin lands campaign in the historical memory of Kazakhstan and the post-Soviet space. Special attention is paid to documentaries, press, literally works, monuments, museum collections and new digital formats such as online archives, virtual museums and internet platforms. The article examines how these sources reflect the ideological, social, and cultural aspects of the virgin lands campaign, and what mechanisms ensure the preservation of its memory.