Abstract
This article examines the functions of organizations such as the United Nations, the European Union (EU), and the World Trade Organization in the protection of big data. It examines the UN’s multilateral participation in the formation of a global data protection system. The main focus is on the European Union’s legislation on big data protection – the GDPR. The article explores the challenges posed by digital technologies in ensuring and protecting citizen’s personal data. It concludes that the UN needs to adopt an international convention on human rights in the context of digitalization. The convention should include: guarantees of privacy and personal data protection; provisions on the transparency of big data and artificial intelligence; and mechanism for international oversight and complaint review. This scientific article was prepared as part of project AR23489796 “Problems of regulating the legal regime of big data: domestic and international experience”, funded by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan.