Abstract
Higher education institutions contribute to increasing the competitiveness of the national economy through the training of high-quality personnel necessary for various sectors of the economy. On the other hand, universities, as subjects of a market economy, want to improve and strengthen their positions in the educational services market. For these purposes, the university management can use various strategies, such as improving the marketing activities, updating the content of educational programs and teaching methods, providing the necessary infrastructure for the educational process, etc. In general, it should be noted that regardless of what strategy the university management has developed to improve its rating, it is impossible to implement them without interested and motivated teachers. The article is devoted to the study of the relationship between the motivation of teachers and the competitiveness of the University. The purpose of the article is to develop a methodology for assessing the motivation of teaching staff in constructing a university rating. This method has been tested using certain motivational factors. The results of the study allow us to conclude that the level of motivation of the teaching staff of a higher educational institution affects its competitiveness.