Abstract
The article summarizes the theoretical material on the use of artificial intelligence in higher education. To systematize the opportunities, threats, strengths and weaknesses of the use of artificial intelligence in universities, research has been conducted in the form of an expert assessment. The results of the study allowed us to determine the rating of external and internal factors that influence the process of applying artificial intelligence in universities. The analysis revealed that artificial intelligence tools can be used in two ways: to optimize educational processes and to teach students. In general, the main task is the ability to transform the tools of artificial intelligence to solve the problems of higher education with the greatest efficiency and impact.