Abstract
The modern linguistic space is characterized by a high degree of variability due to globalization processes, digitalization, migration flows, and the transformation of cultural practices. The dynamics of language preferences reflect not only social changes, but also individual strategies for self-identification, professional growth, and inclusion in the global communication space. The article examines key trends in the transformation of language preferences in the 21st century, analyzes factors influencing the choice of languages for education, communication, and professional activity, and offers forecasts for the development of the language situation in the coming decades.