REFLECTION OF GENDER VALUE ORIENTATIONS IN THE COMMUNICATIVE STRATEGIES OF WOMEN AND MEN IN KAZAKHSTAN

2026

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DOI 10.52301/2957-5567-2026-5-1-38-49
Data confidence 70 medium
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Abstract

This article analyzes gender differences in value orientations and family language practices in modern Kazakhstan. The study examines the role of the native language as an element of maintaining family ties and intergenerational continuity. The empirical base includes a questionnaire survey (N=1105), as well as a targeted subsample of respondents who answered a set of questions about language use in the family (N=130). The application of two-factor analysis of variance (gender × age) revealed significant differences in the perception of the importance of the native language. Women demonstrate a more stable and higher recognition of the role of language in family relationships, whereas among men, the importance of language increases with the transition to more mature age stages. A discourse analysis of open-ended responses confirms that the native language functions both as a means of emotional closeness and as a mechanism for the preservation of cultural memory. The results of the study show that language practice in the family is determined not only by ethnocultural affiliation but also by gender and life stage, forming different models of attitude towards language as a value